Comments on: The Infantilising Continues Unabated http://citizengame.ca/2007/06/27/the-infantilising-continues-unabated/ Half robot, half awesome, all man. Wed, 16 Jun 2010 13:23:29 +0000 hourly 1 http://wordpress.org/?v=3.0 By: nerfgun http://citizengame.ca/2007/06/27/the-infantilising-continues-unabated/comment-page-1/#comment-97 nerfgun Wed, 27 Jun 2007 18:00:22 +0000 http://citizengame.ca/2007/06/27/the-infantilising-continues-unabated/#comment-97 Doesn't matter if you think the ad is shit or not. This is but another in a continuing snowball of hyper-sensitivity regarding videogames. I do agree that the British Ad Council tends to get it more right than wrong most of the time, and I wish we had such a council in Canada. But you'll never convince me that a kid viewing an ad like this will become convinced to drive like an idiot and crash into things. There's just no research that validates this. Besides, last I checked, a driver's license minimum age in the UK is separated from the equivalent of an 'M' game rating minimum age by exactly one year. Doesn’t matter if you think the ad is shit or not. This is but another in a continuing snowball of hyper-sensitivity regarding videogames.

I do agree that the British Ad Council tends to get it more right than wrong most of the time, and I wish we had such a council in Canada. But you’ll never convince me that a kid viewing an ad like this will become convinced to drive like an idiot and crash into things. There’s just no research that validates this.

Besides, last I checked, a driver’s license minimum age in the UK is separated from the equivalent of an ‘M’ game rating minimum age by exactly one year.

]]> By: You know who I am... http://citizengame.ca/2007/06/27/the-infantilising-continues-unabated/comment-page-1/#comment-96 You know who I am... Wed, 27 Jun 2007 17:44:03 +0000 http://citizengame.ca/2007/06/27/the-infantilising-continues-unabated/#comment-96 As a brit I have to say that our advertising people tend to get these rulings right (Cillet Bang aside). In this case I think that a) the advert is shit and not going to convince me to buy anything and b) in pretty poor taste. I think there would be better ways to go about it. however, I suspect that with a number of these ads they are commissioned on the basis that they will get banned, get press because they get banned, and thus be more successful than if they hadn't. We have pretty tough regulations on advertising over here and I for one prefer it that way... As a brit I have to say that our advertising people tend to get these rulings right (Cillet Bang aside). In this case I think that a) the advert is shit and not going to convince me to buy anything and b) in pretty poor taste. I think there would be better ways to go about it. however, I suspect that with a number of these ads they are commissioned on the basis that they will get banned, get press because they get banned, and thus be more successful than if they hadn’t.

We have pretty tough regulations on advertising over here and I for one prefer it that way…

]]>