There is a very strange aura around this game, an amazing cloud of Akihabara-hipster-retrograde that simply cannot be real. Which makes me want to run screaming from the room. I didn’t think there was a marketing firm on Earth that was savvy enough to do something like this. The Last Guy, and its developer – Hindustan Electronics Co. Ltd., are delightfully surreal.

If you haven’t seen this yet, here’s the gist: you manoeuvre a little Last Guy sprite around a Google Earth-generated top-down city map, while running from “zombies” that look like B-grade monster sprites, collecting other citizens from buildings and leading them to safety.

Look at the site. Bask in its marvellous Indianish/Japaneseosity. Marvel at the absurd Popcorn remix.

It’s so delightfully fucked, that it wheels back around on the scale and becomes absurdly cool again.

Now watch the Developer Interview video. They have an office goat.

It’s like equal parts Borat, Web 3.0, and old skool gaming.

The Last Guy is rumoured to appear on PSN on August 28. Not sure about price yet; it’s listed at a high 2000¥ in Japan, which would normally translate to $20 USD, but I have a hard time believing that’ll be the price here. Then again, it’s gotta be expensive trucking all that delicious curry up the mountains.